Move More. Fear Pain Less.
1 in 2 adults will develop symptomatic knee osteoarthritis, yet most people are not given the tools to truly understand it.
Rethink OA is a simple, step-by-step program to help you understand your pain, move with confidence, and take back control of your body.
Start Understanding Your Pain Today — $19OA Awareness Month Offer
Rethink OA brings everything you need to understand your pain and move with confidence into one place.
Most programs, physical therapy, or ongoing support can add up to hundreds or even thousands of dollars over time.
With Rethink OA, you can get started for a one-time $19 this May.
Start moving with confidence in under 2 hours.
If you’re feeling stuck, uncertain, or limited by pain…
You’re not alone.Â
Many people with osteoarthritis:
- Feel unsure what movements are actually safe
- Avoid activity out of fear of making things worse
- Start to believe surgery is the only option
Over time, this can lead to doing less, feeling worse, and losing confidence in your body.
Rethink OA changes that.
What This Will Change For You
In a clinical study, participants in Rethink Osteoarthritis reported:
- 66% increased physical activity
- 68% reduced fear of movement
- 54% improved physical function
- 44% reduced perceived need for surgery
Here’s how participants described their experience:
Study Participant
"Before, I thought surgery was my only option. Now I feel like I have a way to improve my situation."
Study Participant
"Thank you for opening my eyes and changing how I think about osteoarthritis and how I can manage it."
Study Participant
"I feel hopeful. I finally understand what I can do to help myself."
What You'll Get
A structured, self-paced program you can start today:
- 4 guided modules you can complete at your own pace
- Short, engaging video lessons featuring Stanford experts and real individuals with osteoarthritis
- Reflection questions and exercises to help you apply what you learn to your own life
- Unlimited access—revisit the program anytime you need a reminder or reset
The entire program can be completed in approximately 2 hours.
Most people start to notice a shift in how they think and feel right away.
Start the Program for Just $19
Module 1: Understanding Osteoarthritis
Start by breaking down common misconceptions and learning what osteoarthritis actually means for your body—so you can move forward with clarity instead of fear.
Module 2:Â Move to Improve
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 Discover how movement can become one of your most powerful tools. Rather than something to avoid, you’ll learn how the right kind of movement supports your joints, builds resilience, and helps your body adapt over time.
Module 3:Â Enjoying Exercise
Shift your experience of exercise from something you have to do to something you want to do—because it reconnects you to the active, capable life you may feel like you’ve lost.
Module 4: Mindsets Matter
Bring everything together by understanding how your mindset shapes your experience of pain, movement, and possibility—and how small shifts can change the way you live your life long-term.
A Different Approach
Most osteoarthritis advice focuses only on your joints.Â
That’s why so many people feel stuck, even when they’re trying to do everything “right.
But pain isn’t just about your joints.
If you’ve been told to “just keep moving” but it still feels confusing or unsafe,
the problem isn’t you—it’s that you’re missing a key piece.
Rethink OA helps you understand how pain, movement, and mindset work together.
Because when you understand what your pain actually means,
you stop guessing what’s safe and start moving with confidence again.
Learn From Experts You Can Trust
This program features insights from leading experts at Stanford, including:
- Bioengineering
- Orthopedic Surgery
- Psychology
- Health Behavior
Alongside real individuals living with osteoarthritis.
See the Clinically Proven ResultsUnderstand Your Pain.
Move with Confidence.
Learn how to reduce pain, stay active, and support your joints—starting today.
Is This Right for You?
This program is for you if:
- You have joint pain and feel unsure what’s safe
- You’ve been told to “just keep moving,” but it still feels confusing
- You want to stay active without making things worse
This program may not be the right fit if:
- You’re looking for a medical diagnosis or treatment plan
- You prefer hands-on care rather than a self-guided program
Explore the Research
Read the clinical trial manuscript to see the science behind our evidence-based program.
The Science Made Practical
Learn about our program and its impact in an accessible, easy-to-understand blog post from our CEO.
HSA and FSA Eligibility
This program may be eligible for reimbursement through HSA or FSA with a Letter of Medical Necessity (LMN) from your healthcare provider.
More Information on HSA and FSAUnderstand Your Pain.
Move with Confidence.
Learn how to reduce fear, stay active, and support your joints—starting today.